IDEO Blog Imagery

At IDEO, I was the lead designer for the IDEO blog. My role was to read each article, brainstorm concepts, and execute the final imagery to accompany each editorial story. I combined my design and illustration skills with stock and AI-generated imagery to make each piece feel dynamic, unique, and scroll-stopping. I also create the accompanying social assets for each story, all within a one to two week timeline.

Here are a few of my favorite examples.

In the AI era, growth depends on people, not tech

Matthew Higham and Jen Ives write about the five human strengths that help organizations thrive: creativity, human insight, a growth mindset, psychological safety, and a culture of change.
Read the full article here.

“Hey AI, buy my vitamins”

A conversation with rediem on loyalty and discovery in the age of AI.
Read the full article here.

Why design must evolve alongside technology

How mutualism can reframe the way we think about AI.
Read the full article here.

How to lead with confidence in 2026

Advice from some of our most creative partners and admired leaders.
Read the full article here.

Preparing students for the careers of the future

Ideo’s Keren Ruth Wong speaks with Dr. Ron C. Smith from Salesforce on their specialized AI education program.
Read the full article here.

Inside Hydefys fungi-based future of fashion

Ideo’s Keren Ruth Wong speaks with Rachel Lee about how Hydefy is innovating the fashion industry with an innovative leather made from mushrooms.
Read the full article here.

We’re drowning in Health Data

IDEO partner Kelly Bjork explores how healthcare is overwhelmed by poorly designed data systems, and argues for human-centered design to turn complex health data into clear, usable insights for patients and clinicians.
Read full article here.

Playlab’s Top Picks 2025

The IDEO PlayLab is IDEO’s toy & games division. They made everything from Barbie Dream House to the next phase of the Rubik’s cube. Every year they make a list of their top gift picks for the holidays. Some made by themselves and some made by others. This illustration was created digitally, by me, by hand.
Read the full article here.

Unreleased at-home medical devices article

This article has yet to be shared. I just loved the art style so much that I wanted to share it here - with little to no context. :)